منابع مشابه
A Stochastic Approach for Valuing Customers: A Case Study
The more competition among industry participants severe, the more companies try to retain their customers and acquire new customers from their competitors. To gain competitive advantage, many companies are adopting and deploying more refined and sophisticated Customer Relationship Management systems. In the marketing area, a personalized marketing paradigm has already been infiltrated into our ...
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To support personalized marketing, it is necessary to identify an individual customer’s true value. Various researches on customer value have conducted under the name of Customer Lifetime Value (CLV), Customer Equity, Customer Profitability, and Lifetime Value. In this paper we present issues of calculating individual customer’s lifetime value to deploy more personalized CRM activities. We prop...
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Nature conservation work has come a long way in just over a century. In the 19th century, species were grouped into useful and harmful ones. Protection, which was beginning to be enshrined in laws and international treaties, was only extended to the useful species. Nuisances such as lions and bears were unflinchingly earmarked for destruction. Since the foundation of the International Union for...
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Vaccination has led to remarkable health gains over the last century. However, large coverage gaps remain, which will require significant financial resources and political will to address. In recent years, a compelling line of inquiry has established the economic benefits of health, at both the individual and aggregate levels. Most existing economic evaluations of particular health intervention...
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Preservation has value to society over and above the value of the content that is preserved. It is important to articulate this value in order to argue compellingly for the creation of public policies and economic models that adequately support preservation of culturally significant content. This article explores the societal value of preservation, discussing why questions about societal value ...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2007
ISSN: 1741-2447
DOI: 10.1057/palgrave.dbm.3250071